They add life to your content and transform it into a potent form of communication.
Nowadays, video marketing is dominating customer engagement on the internet.
Videos on social media generate 1200% more shares than text and images combined. They can help you engage with your customers more effectively by evoking emotions and telling stories.
You would be amazed to know that more than 40% of users act after viewing a video ad, and 64% of consumers make a purchasing decision after watching videos. This is because videos allow people to learn about products in a much-elaborated way.
A study by Social Bakers concluded that a video post generates 135% greater organic reach than a simple photo or a blog post. The reason being videos enable you to communicate your brand story, easily explain your value proposition . Hence, video marketing helps to build relationships with your prospects more quickly.
According to Wistia, a video delivers a high level of engagement as people spend 2.6x more time on a web page with video. Also, videos provide visual examples and step by step processes to help visitors develop in-depth understanding of your products. Thus, they spend more time learning about your brand and act upon a call to action.
The success story of Home Stars clearly shows that video marketing is an effective way to increase engagement.
They embedded short video clips on Facebook, Twitter, and Instagram that grew their reach exponentially: their clicks and views also increased by more than 2,500%.
Video marketing clearly helped Home Stars reach more potential customers which eventually maximized their ROI, transforming it from a small company to Canada’s leading network of connecting homeowners with service providers in a very short span of time. Maybe it can do the same for you.
In an online market where speed and fun dominates, how can you afford to miss out such an essential marketing tool?
The truth is you can’t.
Use the power of video marketing and drive your customer engagement to reach new heights.
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How Video Marketing is Taking Over the Internet: Engagement#effectivevideomarketing
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