7 Ways To Use Video For Marketing for Designers and Entrepreneurs



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Video is one of the best ways you can market your business, your personal brand or your creative practice. The world is moving to video – Facebook, Instagram, Twitter, LinkedIn are all now leveraging video heavily to grow the impact of their platforms and you need to take advantage of that fact. In this video I discuss 7 ways that you can use video to your advantage to succeed in the competitive marketplace today.

This video is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications.

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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.

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MENTIONED IN THIS VIDEO:

Bitly: https://bitly.com/

Tiny URL: https://tinyurl.com/


MY WEBSITE:

http://www.philipvandusen.com


JOIN THE BRAND•MUSE NEWSLETTER:

http://www.philipvandusen.com/muse


FREE MINI-EBOOK DOWNLOAD:

“9 Design Elements Your Brand Absolutely, Positively Needs”

http://www.philipvandusen.com/direct-optin


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GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:

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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:

“Change By Design”, Tim Brown http://amzn.to/2mTFDrz

“Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9

“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR

“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL

“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu

The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd

“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX

“How To” by Michael Beirut http://amzn.to/2u9lnnh

“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk

“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r

“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL

“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse

“Art + Design” by Rex Ray http://amzn.to/2yLMRRT

“Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO

“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT

“Shift Ahead” by Allen Adamson + Joel Steckel – http://amzn.to/2xLrEX4

“See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw

“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK

“Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon http://amzn.to/2z5iRA0


MY EQUIPMENT + TOOLS:

Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q

Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws

Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh

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Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3

LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK

Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK

Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ

Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B

OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va

Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm

HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S

Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts

Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX

Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC

TubeBuddy: https://www.tubebuddy.com/philipvandusen

Adobe Creative Suite (2017 CC)

Apple Logic Pro X

Native Instruments Komplete Audio 6: USB Audio Interface


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7 Ways To Use Video For Marketing for Designers and Entrepreneurs#howtousevideoformarketing

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