Hey guys, in this video I’m going to cover a big topic: Video and Video Marketing.
We all know the importance and value of using video in our businesses, and to promote our businesses. Look at all the big name gurus and authorities in any industry you’re currently working in, they’re using video ads, putting videos on youtube, on blogs, and they’re sending video content to their email subscribers.
Why?
Because video is super important and profitable. But most people don’t want to do it because they’re nervous or fearful, they don’t think they have the right skills. So I’m going to give you the three main tips in this video, so you can get started with video, get some momentum and results.
Tip number one- You do not need professional video.
There is a time and a place for good, high quality, professional video, and I do use them. But for the most part, your audience just want to hear from you. They just want to see you and engage with you, and it doesn’t always take the big, flashy, professional videos.
This video, right here is unedited. It’s an example. It still engages you, and you’re still learning something, even though it’s a raw clip from my iPhone. So if you have an iPhone, you are qualified to shoot video. You do not need professional flash videos to get going. That’s tip number one.
Tip number two- just get started.
One of the biggest hurdles to getting results with video, is never giving it a go. Don’t put it off until tomorrow or next week, or next month. Don’t be that person. The quicker you get started, the quicker you’ll get better on camera, be able to build momentum, and get better results. But you need to start somewhere.
Even this video right here, has taken me three or four takes. I keep getting things wrong. There’s no magic ability in shooting these videos. It takes me a few takes too. I get nervous and have to re-shoot these videos sometimes. You do get to a place where you’re more comfortable on video, but you need to start somewhere. So get started, don’t put it off. Shoot a video and put it on your facebook wall, send it to your email subscribers, get started with it.
Tip number three- be yourself.
Don’t look around at all the gurus and authorities and try to copy what they’re doing. Yes, you can model what they’re doing and get ideas from what they’re putting together. But don’t try and copy someone else’s personality or character. You’ve got to be yourself. That’s what people will engage with. They want to follow an individual, someone who is different.
Whoever you are, whatever your life experiences have been, whatever it is, people want to hear from you in your industry. Your personality is key. Don’t try to copy someone word for word. Get ideas from other in your industry, but make sure you are being yourself.
That’s what I do. You can love it or leave it that’s fine. That’s what you guys appreciate and value.
One final bonus tip- don’t make your videos too long. Between 4 and 5 minutes is a good length video to send to your subscribers or put on a blog. Do be yourself, and keep your personality, but don’t let that overrun-haha!
Hope this quick training gets you guys going and moving forward with your video marketing, and gets you results in your business.
Check back for more videos.
Have a fantastic day.
We’ll speak soon.
Jon
Video Marketing For Your Business - You NEED To Start NOW!#howtostartavideomarketingbusiness
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