Best Video Marketing Tips 2017 | YouTube & Facebook Video Tips


Best Video Marketing Tips 2017 | YouTube & Facebook Video Tips

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f there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is the best trend in digital marketing.


We all know video marketing is here to stay; it’s no longer something marketers are playing with to see if it really generates interest and leads. Video has proven time and again to be the most effective marketing medium, and that’s why video marketing spending is on the rise.


The question isn’t whether to use video in your marketing strategy, it’s how. Marketers are faced with so many distribution channels, and it seems the game is always changing. How can marketers keep up? First, YouTube surpassed the popularity of live television, and now the big, flashy report is that Facebook has 4 billion video views each day and may be stealing YouTube’s throne right out from under the video site.


The fact is, YouTube is the second biggest search engine, next to Google. Yet in a recent study, 87% of marketers said they planned on placing video ads on Facebook, compared with 81.5% on YouTube. Don’t make the mistake of valuing one over the other, even with fancy numbers like Facebook’s 4 billion video views: after all, Facebook videos autoplay, so any view that lasts at least 3 seconds.


The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019.


Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US.


Best Video Marketing Tips 2017 | YouTube & Facebook Video Tips




Best Video Marketing Tips 2017 | YouTube & Facebook Video Tips#facebookvideomarketing

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