One new advertising trend that will live up to it’s predicted status as the next “big thing” is interactive video advertising. Imagine your first name or company name woven seamlessly into a video inviting you to try out a new product. With recent advancements in player technology and design tools for creating interactive elements, 2016 will be the year that interactive video becomes a practical and well-used tool for marketers across all industries.
Video advertising has gained popularity and proven itself to be a successful advertising tactic over the past few years. Video is more memorable than written content and keeps visitors on your website longer, 60 percent of people prefer video over reading text.
More Information about Interactive Video Marketing:
Interactive Video: The New Content Marketing Must-Have | SocialTimes
www.adweek.com/socialtimes/interactive-video/625901
Adweek
Aug 31, 2015 – As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an …
What marketers need to know about interactive video – Rapt Media
www.raptmedia.com/blog/marketers-need-know-interactive-video-trends
Mar 16, 2016 – This article was originally published on Business2Community on March 10, 2016. Interactive video is an innovative approach to marketing that …
Innovid: Personalized Video Marketing Solutions
Interactive video – Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Interactive_video
Wikipedia
The term interactive video usually refers to a technique used to blend interaction and linear film …. Interactive video in advertising[edit]. In 2014, video marketing platform Innovid was awarded a U.S. patent for interactive video technology.
Viral marketing – Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Viral_marketing
Wikipedia
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing … Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email …
Interactive marketing – Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Interactive_marketing
Wikipedia
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow …
Digital marketing – Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Digital_marketing
Wikipedia
Digital marketing is an umbrella term for the marketing of products or services using digital …. This interactive nature allows consumers create conversation in which the targeted ….. Video advertising – This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos.
Interactive television – Wikipedia, the free encyclopedia
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