http://www.kershmedia.co.uk help schools market themselves with video. Success is what every parent wants for their child, so your school messages, presentation and style should always reflect this. Whatever your challenges or needs, you can foster a culture of success which will be evident in all of your communications and interactions including video of your school or college.
Before you commission a video to help market your school, it is useful to understand where you are starting from.
What is the public perception of your school? (i.e. positive or negative)
Are you meeting the needs and expectations of your local community or target audience?
Why do parents choose your school? What are their expectations?
Why do parents choose other schools (and not your school)?
When are parents making decisions?
What do they need/want to know?
Who are the target audience(s) for your promotional strategy? (i.e. parents, teachers, businesses, community groups, students)
But of all the tools at your disposal, video is arguably the most powerful way to promote your school online to the local community and across the World.
A video prospectus provides children and parents with an immersive, narrated, virtual tour, as well as providing insight into a schools heritage, culture and philosophy.
It’s perhaps also the most cost effective way to promote your school, college or University. Video is very accessible for the ‘youth’ demographic and there are no distribution costs.
What you video can include; An interactive DVD prospectus can promote all areas of the school for example buildings, classrooms and sports facilities. It can include interviews with your teaching staff, encouraging testimonials from your current pupils and references from past alumni. Branded graphics can be produced to detail the curriculum and courses on offer, graphics can also include third party metrics such as ‘Ofsted’ reports.
To encourage overseas students the voice over on the video can be quickly dubbed into any foreign language. This means it can be used to promote your school overseas e.g. in India, Russia or China.
Before you commission a video to help market your school, it is useful to understand where you are starting from.
What is the public perception of your school? (i.e. positive or negative)
Are you meeting the needs and expectations of your local community or target audience?
Why do parents choose your school? What are their expectations?
Why do parents choose other schools (and not your school)?
When are parents making decisions?
What do they need/want to know?
Who are the target audience(s) for your promotional strategy? (i.e. parents, teachers, businesses, community groups, students)
But of all the tools at your disposal, video is arguably the most powerful way to promote your school online to the local community and across the World.
A video prospectus provides children and parents with an immersive, narrated, virtual tour, as well as providing insight into a schools heritage, culture and philosophy.
It’s perhaps also the most cost effective way to promote your school, college or University. Video is very accessible for the ‘youth’ demographic and there are no distribution costs.
What you video can include; An interactive DVD prospectus can promote all areas of the school for example buildings, classrooms and sports facilities. It can include interviews with your teaching staff, encouraging testimonials from your current pupils and references from past alumni. Branded graphics can be produced to detail the curriculum and courses on offer, graphics can also include third party metrics such as ‘Ofsted’ reports.
To encourage overseas students the voice over on the video can be quickly dubbed into any foreign language. This means it can be used to promote your school overseas e.g. in India, Russia or China.
How to Market a School with Video#howtomarketavideo
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